Treelovers Society | '10


Brief: Ageing in Material is variable according to the material itself and its properties. Iron is one of the materials that ageing in its context is related with rust. Wood is one of the materials that ageing in its context is related with the number of the tree's rings, the outer peel and the colour. Paper is also influenced by time. As its colour, surface and textile, odour change in time. Each material gets influenced by time in a special way. Under the topic of ageing in time - materials are severely influenced by time. a campaign aiming to raise awareness to saving old trees. the campaign included posters, a brochure, give away pots and calendars. as time passes by each material acts differently. iron would rust - cloth would get torn - but what happens to old trees


Type: Corporate Identity, Print | Supervision: Haytham Nawar and Ute Roesler



[ moodboard : ageing in materials ]

[ scribbles and sketches ]